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Super Bowl Ads: Worth the Price Or Waste of Time?

samzenpus posted about a year ago | from the did-you-see-that? dept.

Advertising 347

samzenpus writes "Every year companies are willing to dish out big bucks to reach tens of millions of consumers with their Super Bowl ads. With an average price tag of $4 million for a 30-second commercial, this year is no exception. We've seen: beer obsessed frogs, field goal kicking horses, celebrities drinking various beverages, explosions of all sizes, homages to 1984, and day trading babies in the past. Since talking about the commercials has become almost as popular as the game itself, here's a place to do just that. What have you liked and what do you think would have been better left on the cutting room floor."

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1984 (0)

Anonymous Coward | about a year ago | (#46136687)

I'd like to see even more homages to 1984.

Re:1984 (5, Insightful)

FuzzNugget (2840687) | about a year ago | (#46136719)

NSA and GCHQ not doin' it for ya?

Re:1984 (0)

Anonymous Coward | about a year ago | (#46136991)

NSA and GCHQ not doin' it for ya?

No, but Apple, Microsoft, Facebook, Cisco, RSA, Oracle et al are doing it for the NSA and GCHQ.

Enjoy your bread and circuses, peasants. Then get back to working off the debts their products have cost you, or be prepared for the consequences.

They know where you live.

Re:1984 (-1, Troll)

Anonymous Coward | about a year ago | (#46137183)

I honestly don't understand why Apple is on this list. They're pretty much the final computer company that will just sell you a computer, and not tie it into a million services that track your identity, and try to spam you/sell you.

For that matter, why is google not on this list?

Re:1984 (0)

Anonymous Coward | about a year ago | (#46137313)

Considering the moral of the story, the NSA and GCHQ are actually doing the exact opposite of a homage. If you want to be clever, try harder next time.

Re:1984 (3, Funny)

Anonymous Coward | about a year ago | (#46136727)

The Radioshack one was...in a different way.

Re:1984 (1)

54mc (897170) | about a year ago | (#46136743)

Good news! DHS has announced they'll have a spot this year!

Ads are toxic. (4, Insightful)

Snufu (1049644) | about a year ago | (#46136689)

The superbowl doesn't change that.

Re:Ads are toxic. (2, Informative)

Anonymous Coward | about a year ago | (#46136747)

The NFL is toxic.

Re:Ads are toxic. (4, Funny)

ozmanjusri (601766) | about a year ago | (#46136879)

What is this superbowl thing? I've seen a lot of references to it lately, but not a lot of explanation.

From the online chatter, it seems to be a celebration of TV adverts and (junk?) food, so I assume the super bowl being referred to is an oversized container for fried chicken wings etc. Is that correct?

I understand why the majority of Americans would be so wholeheartedly involved in such an event, but it seems a bit irresponsible to an outside observer. With all your obesity, diabetes and heart issues, I think it'd be better for your nation's health to steer these sort of events towards less sedentary pursuits.

Why not include a healthy sporting event in the day's activities, for example?

Re:Ads are toxic. (-1)

Anonymous Coward | about a year ago | (#46136949)

Damn you stupid

Re:Ads are toxic. (5, Insightful)

epyT-R (613989) | about a year ago | (#46137003)

Originally, it was about football.. Now it's about rampant consumerism. Of course, europeans and aussies would know nothing about rabid obsession over soccer...

Re:Ads are toxic. (1)

Anonymous Coward | about a year ago | (#46137075)

the NFL is undoubtedly an awful organization that hates its fans (who are masochists that will put up with the BS, myself included), however i will give them credit for not allowing corporate logos plastered all over the uniforms.

Re:Ads are toxic. (1)

Anonymous Coward | about a year ago | (#46137371)

the NFL is undoubtedly an awful organization that hates its fans (who are masochists that will put up with the BS, myself included), however i will give them credit for not allowing corporate logos plastered all over the uniforms.

Uh, yeah, that's mainly because whichever mogul who bought out the uniform contract wouldn't allow such filth near their precious logo.

Just ask Nike.

Re:Ads are toxic. (3, Insightful)

ChunderDownunder (709234) | about a year ago | (#46137083)

aussies would know nothing about rabid obsession over soccer...

Damn straight. World cup notwithstanding, soccer is a summer curiosity here, watched mainly by migrants from Europe and their grandchildren.

Re:Ads are toxic. (0)

Anonymous Coward | about a year ago | (#46137311)

aussies would know nothing about rabid obsession over soccer...

Damn straight. World cup notwithstanding, soccer is a summer curiosity here, watched mainly by migrants from Europe and their grandchildren.

What with about 80+% of them being exactly that - migrants from Europe.

Re:Ads are toxic. (0)

Anonymous Coward | about a year ago | (#46137329)

wouldn't even go that far.....

The only TV station bothering to even show the a-leauge (Australia Soccer) is foxtel, and it rutinely gets outrated by repeats of NCIS and The Simpsons.

Re:Ads are toxic. (1, Insightful)

Anonymous Coward | about a year ago | (#46137063)

your feigned ignorance doesnt make you seem pretentious (which seems to be your goal), but rather just stupid.
people watching a football game on television is no more a seditary event than you posting on slashdot. at least they do it with other people and enjoy a party atmosphere. going to a party also has nothing to do with one's other interests, which in this case would likely lean towards participating in sports of some kind.

if something like the superbowl doesnt interest you, rather than be a dick that no one wants to invite to a party, ignore it and spend that extra time getting your head out of your ass.

Re:Ads are toxic. (4, Funny)

Hamsterdan (815291) | about a year ago | (#46137179)

Well, we do have curling in Canada

Re:Ads are toxic. (1)

Quasimodem (719423) | about a year ago | (#46137561)

And several of the girls, and all of their curling irons, are hot!

Re:Ads are toxic. (1)

Anonymous Coward | about a year ago | (#46137331)

What is this superbowl thing? I've seen a lot of references to it lately, but not a lot of explanation.

From the online chatter, it seems to be a celebration of TV adverts and (junk?) food, so I assume the super bowl being referred to is an oversized container for fried chicken wings etc. Is that correct?

I understand why the majority of Americans would be so wholeheartedly involved in such an event, but it seems a bit irresponsible to an outside observer. With all your obesity, diabetes and heart issues, I think it'd be better for your nation's health to steer these sort of events towards less sedentary pursuits.

Why not include a healthy sporting event in the day's activities, for example?

My god, you've never heard of the super bowl? It's only the biggest Tupperware party of the year!

Worth the Price Or Waste of Time? (4, Insightful)

Amorymeltzer (1213818) | about a year ago | (#46136691)

Neither: Waste of Money.

slashdot... (5, Insightful)

Titus Groan (2834723) | about a year ago | (#46136695)

slashdot news for nerds^H^H^H^H^H americans.

Re:slashdot... (0)

Anonymous Coward | about a year ago | (#46136761)

I'm not an American yet I find this very interesting.

Re:slashdot... (0)

Anonymous Coward | about a year ago | (#46136995)

I am an American and I don't give a shit.

Shitty content. Shitty beta site. Stagnant traffic (5, Insightful)

Anonymous Coward | about a year ago | (#46136805)

It's no secret that Slashdot's traffic has been stagnant at best, if not decreasing. Alexa's and Compete's numbers don't paint a rosy picture. Their estimates aside, I think it's obvious that Slashdot's popularity and influence has been on a decline for some time now.

Shitty, irrelevant stories like these do not help. This story is purely about marketing. There's absolutely no technological aspect to it. Nor are science or math involved. This story does not belong on Slashdot, plain and simple.

This is the kind of crap we can find at reddit. We come here to Slashdot specifically because we don't want to see stories like these!

The new ultra-shitty beta site sure doesn't help the situation. Now we get to see irrelevant, unwanted stories displayed worse than they currently are, with discussion that's much harder to follow, and damn near impossible to participate in.

Slashdot likely won't ever regain the influential position it once had. Shitty stories like this and the shitty beta site will make that a certainty, though. They'll continue to drive away the few remaining users.

Re: Shitty content. Shitty beta site. Stagnant tra (0)

Waterwatcher (3452863) | about a year ago | (#46136953)

Well someone has their panties in a wringer don't they. You don't have to read the article you know. Honestly there has been stuff on of Slashdot of late that would not have made the cut a few years ago, but to say it is stooping to the reddit level is a little to steep. Maybe it is just the penalty of success. Of course Slashdot is a commercial site owned by dice. com and as such is inherently trying to draw more eyes toward its advertising.

Re: Shitty content. Shitty beta site. Stagnant tra (0)

Anonymous Coward | about a year ago | (#46137011)

If Slashdot pushes through with their beta plans, it will be the end of the site as we know it.

Re: Shitty content. Shitty beta site. Stagnant tra (1)

epyT-R (613989) | about a year ago | (#46137033)

It hasn't reached reddit levels of stupid yet, but movement in that direction is a valid complaint. I guess it depends how you define 'success.'

Re:Shitty content. Shitty beta site. Stagnant traf (0)

Anonymous Coward | about a year ago | (#46137017)

Looks like a "-1, Very Painful Truth" mod to me!

Re:Shitty content. Shitty beta site. Stagnant traf (3, Insightful)

Anonymous Coward | about a year ago | (#46137499)

It's completely irrelevant. Dice was completely clueless when they acquired slashdot. They've turned it into a corporate-loving, irrelevant, average, mediocre, wannabe-like-everyone-else site. Slashdot has a unique audience and which Dice has completely ignored, and they've directed this place like every other millenial-driven ADHD twitter clone.

Money kills good things. Dice are fucking idiots. Thanks for fucking this one up guys.

Re:Shitty content. Shitty beta site. Stagnant traf (5, Insightful)

Dan East (318230) | about a year ago | (#46137509)

Yeah, because it's not like [slashdot.org] Slashdot had stories about [slashdot.org] the Superbowl [slashdot.org] during its heyday [slashdot.org] .

Re:slashdot... (0)

Anonymous Coward | about a year ago | (#46136853)

i'm at a superbowl party in tokyo and the 17 or so japanese with me are watching the commercials on some "pirate" streaming site because the local game broadcast doesnt show them

Re:slashdot... (2)

Andrewkov (140579) | about a year ago | (#46137073)

I don't get it. Same thing here in Canada, people complain they don't see the same ads as shown in the US. I hate commercials, I change the channel or pick up my phone when the commercials come on. It blows my mind that people get excited about them.

Re:slashdot... (1)

Anonymous Coward | about a year ago | (#46137119)

i think its because seeing a funny commercial once because you want to be entertained is different from being subjected to them repeatedly for months when you actually want to watch a television show.
we'll never see these commercials again.

Re:slashdot... (0)

Anonymous Coward | about a year ago | (#46136983)

check the domain registration, this is an american web site, so suck it.

Re:slashdot... (2, Insightful)

Anonymous Coward | about a year ago | (#46137001)

slashdot news for nerds^H^H^H^H^H americans.

I'm american and I don't watch the superbowl, neither do most people I know. The superbowl is the bread and circuses for the mindless sheep.

Re:slashdot... (0)

Anonymous Coward | about a year ago | (#46137437)

American football is violent chess. Your failure to appreciate it doesn't change that.

Commercials (3, Insightful)

iamwhoiamtoday (1177507) | about a year ago | (#46136701)

My take on Superbowl commercials is the exact same as the rest of the year. Namely, I avoid commercials wherever I can. Got rid of cable back in 2010, in favor of Netflix and other streaming options. Not looking back.

Re:Commercials (0, Funny)

Anonymous Coward | about a year ago | (#46137123)

My take on Superbowl commercials is that paying attention to them and getting all invested in them is a very womanish thing. Seriously. Before you get all excited about discussing them with the boys at work tomorrow, realize that no real man gets all excited about Super Bowl ads, and doing so is either a sign that A) you are a woman or B) you are a homosexual or C) you are a latent homosexual.

Re:Commercials (0)

Anonymous Coward | about a year ago | (#46137189)

At my company, we'll be discussing tomorrow one of the ads that our company bought. We bought it for a company that would never have been able to afford it otherwise. And it's a company who's mission is much discussed in our industry. It's just a shame they had that legal spat with The Beastie Boys, because their previous ad [youtube.com] was much better.

Re:Commercials (0)

dwye (1127395) | about a year ago | (#46137231)

Or D) GoDaddy has managed to get Danica Patrick in even less clothing in their commercial. Or one of the Sports Illustrated Swimsuit Edition models, etc.

Waste (1)

Anonymous Coward | about a year ago | (#46136703)

Waste of money now that getting a 'viral video' on youtube can get you much more bang for your not $4 million bucks.

Re:Waste (0)

Anonymous Coward | about a year ago | (#46136721)

Waste of money now that getting a 'viral video' on youtube can get you much more bang for your not $4 million bucks.

Doesn't that rather depend on whether or not you are peddling the kind of junk that appeals to the sort of lobotomised wannabe jock who watches the Super Bowl?

Re:Waste (0)

Anonymous Coward | about a year ago | (#46136817)

Doesn't that rather depend on whether or not you are peddling the kind of junk that appeals to the sort of lobotomised wannabe jock who watches the Super Bowl?

They're selling cars, beer, underwear, food & soda, web services, etc. Not exactly targeting lobotomised wannabe jocks.

Re:Waste (0)

Anonymous Coward | about a year ago | (#46137057)

the kind of junk that appeals to the sort of lobotomised wannabe jock

S/he already said "viral video" so lets not be needlessly redundant...

Re:Waste (0)

Anonymous Coward | about a year ago | (#46137205)

its funny how a single sentence can identify a lonely and bitter basement-dweller. congratulations on your sad life

Re:Waste (3, Insightful)

viperidaenz (2515578) | about a year ago | (#46136777)

Spending $4M gets you an ad during the superbowl. Uploading a video to youtube doesn't make it go viral.

Re:Waste (0)

Anonymous Coward | about a year ago | (#46136825)

Many of the $4 million commercials are forgettable. You need to work for your commercial to go viral whether it's shown during the Super Bowl or if it's uploaded to youtube.

Re: Waste (1)

alen (225700) | about a year ago | (#46137375)

YouTube only became popular after they bought a Superbowl ad

This was the old pre Google YouTube

Re:Waste (4, Insightful)

M. Baranczak (726671) | about a year ago | (#46137135)

Remember: the primary job of advertisers is selling advertising, not selling the stuff that's being advertised. They put a lot of effort into convincing people that advertising is effective.

Slashdot : Worth the Price Or Waste of Time? (1)

Anonymous Coward | about a year ago | (#46136713)

Those of us who've suffered Slashdot for more than the last decade should be 100% embarrassed that we still come here with shit like this being posted.
 
Can anyone recommend good IT (systems) sites? I've already bypassed most of the science articles on Slashdot with PhysOrg.

Re:Slashdot : Worth the Price Or Waste of Time? (3, Funny)

Anonymous Coward | about a year ago | (#46136745)

Can anyone recommend good IT (systems) sites? I've already bypassed most of the science articles on Slashdot with PhysOrg.

beta.slashdot.org [slashdot.org]

Re:Slashdot : Worth the Price Or Waste of Time? (0)

Anonymous Coward | about a year ago | (#46136773)

Perhaps you should post an "Ask Slashdot" for decent alternatives to Slashdot.

Re:Slashdot : Worth the Price Or Waste of Time? (3, Insightful)

jedidiah (1196) | about a year ago | (#46136881)

> Those of us who've suffered Slashdot for more than the last decade should be 100% embarrassed that we still come here with shit like this being posted.

As someone who has actually been on here for more than a decade I find your pretense mildly amusing.

What is Suprt Bowl? (0)

Anonymous Coward | about a year ago | (#46136729)

Serious question. I don't think I've ever seen it. It's some kind of sports thing right?

Re:What is Suprt Bowl? (0)

Anonymous Coward | about a year ago | (#46136751)

Re:What is Suprt Bowl? (0)

Anonymous Coward | about a year ago | (#46136993)

this is obviously not something a five-second google from any country could answer.
thats why you asked the question on slashdot, right?

Radio Shack Ad Best So Far (3)

theodp (442580) | about a year ago | (#46136755)

Re:Radio Shack Ad Best So Far (5, Insightful)

dubdays (410710) | about a year ago | (#46136857)

I want the Radio Shack of the 80s back. Really, anything would be better than the abomination it's been turned into.

Re:Radio Shack Ad Best So Far (1)

Hamsterdan (815291) | about a year ago | (#46137245)

That's probably one of the reasons they closed in Canada. Radio Shack used to be the place to go when you needed some components (which they stopped selling). the 200-1 electronic kits, the Armatron, I miss those kind of things...

Re:Radio Shack Ad Best So Far (2)

elbles (516589) | about a year ago | (#46136859)

I liked the ad's execution (especially Chucky and Alf), but I want the Radio Shack of the 80s back. You know, the one that helped bring Johnny Five back to life, not the one trying to be Best Buy Junior (or, soon enough, Crazy Eddie's, Nobody Beats The Wiz, etc.).

Re:Radio Shack Ad Best So Far (0)

Anonymous Coward | about a year ago | (#46137215)

the one you could buy a soldering iron at. now, its like you described. just another consumer electronics store trying to be Best Buy

Radio Shack still okay (1)

Etherwalk (681268) | about a year ago | (#46137353)

the one you could buy a soldering iron at. now, its like you described. just another consumer electronics store trying to be Best Buy

I bought a soldering iron at one a few months ago. Used it to fix a truck's instrument panel.

It was kind of a mess, but they still sold what I needed.

Re:Radio Shack Ad Best So Far (-1)

Anonymous Coward | about a year ago | (#46137171)

The 80's called. They wanted me to tell you to stop being a faggot and to stop saying "such and such a year called" as a set-up, unless you are flamingly and highly homosexual, in which case, carry on.

Seriously though, that was old and tired beginning in the previous millennium.

since NFL is a non-profit (0)

Anonymous Coward | about a year ago | (#46136763)

Are the ads a donation?

Re:since NFL is a non-profit (1)

viperidaenz (2515578) | about a year ago | (#46136779)

Yes, a donation to the TV network that airs them.

Supper what? (2)

pubwvj (1045960) | about a year ago | (#46136787)

Supper bowl? Is that what I eat soup out of or what I feed the dog in? Both? Ads for it must be a waste of time...

Superbowl? (1)

nurb432 (527695) | about a year ago | (#46136801)

What is that? It wasn't on my tv so at least in my case it was a waste of dollars.

news for nerds, not wankers! (0)

Anonymous Coward | about a year ago | (#46136807)

Stop wasting my time with your plebian nonsense!

Ads are not sold by the second... (5, Insightful)

hhawk (26580) | about a year ago | (#46136829)

Ads are not sold by the second, but rather by a price per thousand viewers, known as CPM or Cost Per Thousand. On a CPM basis the Super Bowl ads are equal or below the cost of regular ads... If you want to reach a lot of people they can be an effective part of a marketing mix.

Re:Ads are not sold by the second... (1)

Anonymous Coward | about a year ago | (#46137257)

CPM = Cost Per Thousand?
Good to know these marketeer types can spell.

Re:Ads are not sold by the second... (2)

Etherwalk (681268) | about a year ago | (#46137365)

CPM = Cost Per Thousand?
Good to know these marketeer types can spell.

Maybe they're spelling in latin.

Doberhuahua (3, Insightful)

fahrbot-bot (874524) | about a year ago | (#46136875)

I think this Audi [youtube.com] commercial is hilarious and hope the word "Doberhuahua" is now used for "something that sounds like a good idea, but would actually be very bad." Like, "That Unity interface is a Doberhuahua."

Re:Doberhuahua (1)

Etherwalk (681268) | about a year ago | (#46137373)

Audi and Volkswagen had the best commercials so far.

Texans aint playing = I'm not watching (1)

ClassicASP (1791116) | about a year ago | (#46136905)

I've long since quit drinking, I'm not buying any new technology gadgets or switching connectivity providers of any sort, and pretty much not spending money on anything because of tax season. I don't even care about the halftime show. Its a confirmed waste.

I like Super Bowl advertisements (-1)

Skraut (545247) | about a year ago | (#46136921)

They let me know which companies have millions of dollars to waste to stroke their own egos, and therefore don't need any of my money.

It would be nice if I could fucking watch them. (0)

Anonymous Coward | about a year ago | (#46136979)

Up here in Canada, we don't get these "Superbowl" commercials everyone talks about.

We either get our own pathetic Canadian attempts, or normal commercials (the same ones you'd see any other time). 10 years ago you'd maybe get 90% of the Superbowl commercials playing through the stream from the 'States, but not anymore- everything gets ripped out and replaced with Canadian crap.

So instead, if I want to see what a $5M commercial looks like, I have to watch some lame ass retarded "commercial" show that is filled with so much errant crap (and even more commercials in-between) that it hardly makes it worth it.

I would think that with the way corporations own the US government these days, they'd want their commercials to be seen internationally just for the hell of it.

Re:It would be nice if I could fucking watch them. (1)

oldhack (1037484) | about a year ago | (#46137051)

It sucks to be a canuck, eh?

Re:It would be nice if I could fucking watch them. (1)

Anonymous Coward | about a year ago | (#46137385)

I guess he'll just have to make do with free health care unlike Americans who are privileged enough to see ~$500m worth of commercials. Sheesh...when are those crazy eh-sayers going to get their priorities straight???

Re:It would be nice if I could fucking watch them. (1)

JeffAtl (1737988) | about a year ago | (#46137483)

Sounds like things are tough all over

Haven't watched them in nearly a decade... (0)

Anonymous Coward | about a year ago | (#46137041)

why start now.

Definitely wasted advertising on folks like myself.

psssssssstttttt (-1)

Anonymous Coward | about a year ago | (#46137049)

The corporation that paid for the aid didn't pay the $4 million because they thought they could get ROI on the advert.

They paid for it so they could pad their expenses. You know, HOLLYWOOD ACCOUNTING, and all that.

DURRRRRRRRR

AdBlock (1)

rueger (210566) | about a year ago | (#46137077)

Until they get AdBlock for TV I'll continue to download the Superbowl from Pirate Bay so that I don't have to watch the ads.

ads should be a waste of money (1)

Chaneera (3464171) | about a year ago | (#46137113)

I go to great lengths to avoid ads and I'm flabbergasted when people actually seek them out or discuss the latest in some mind-numbing conversation. But when one is forced upon me and I know that it's gonna pay for itself several times over because enough drones are falling for it my head is friggin about to explode!

Super Bowl? (0)

Anonymous Coward | about a year ago | (#46137143)

I think you meant Superb Owl.

I Think the Super Bowl is A Waste of Time (2, Insightful)

ilikenwf (1139495) | about a year ago | (#46137165)

...it and football as a whole, honestly. IMO a big majority of football culture is that of ignorant and/or dumb, brutish people.

Re:I Think the Super Bowl is A Waste of Time (0)

Anonymous Coward | about a year ago | (#46137505)

i think it is shocking how ignorant people who dismiss sports fans as ignorant are. its incredible, the fact that you think youre so enlightened at the same time youre lowering youself to the same level you describe football fans. really nice job

Re:I Think the Super Bowl is A Waste of Time (0)

Anonymous Coward | about a year ago | (#46137529)

I Think the Super Bowl is A Waste of Time...it and football as a whole, honestly.

You're missing the point. The Super Bowl is an entertainment spectacle put on by the super wealthy members of society. It, along with the whole professional sports system, keeps masses of ordinary people occupied and not making trouble. These are tools used by the people in control to keep the masses from spending their time realizing how badly broken the system is.

It may be the case that there's only so much people can hold in their brains, in which case filling the brains of ordinary people with useless trivia (the content of almost any conversation about professional sports) helps ensure they won't engage in potentially dangerous activities such as lifetime learning.

Certainly it is the case that habits with respect to education largely determine effectiveness.

Very few people make a point of balancing the time they spend following professional sports with equal amounts of time engaging in lifetime learning, thus limiting their effectiveness in doing anything that requires actually understanding the world they live in. They don't develop effective learning habits for a lifetime, and thus they can't leverage that learning to actually be a danger to the top 1%.

In other words, for the majority of society, professional sports are like a black hole that sucks away huge portions of people's lives. These people are neutralized as a potential threat to all the corrupt elements of society.

Hence, the professional (and collegiate) sports system helps keep the elite in control. Football, basketball, hockey: they're all serving the same role. Soccer for much of Europe.

Intermittent reinforcement is one of the most effective forms of control human beings have ever developed. Professional sports, supplemented by secret gambling and things like "Fantasy Football" leverage this psychological formula. The addiction generated is almost as strong as the one created by casinos, and far easier to implement on a society-wide basis because people have the illusion this stuff isn't harmful.

Ignorance is rampant. Most US colleges graduates don't have good skills or habits for lifetime learning, at best being prepared to work in and understand a single field. It's not clear that Europeans are any better.

For example, most Slashdot readers have great technical skills (in the sense of computer-related skills), but very few Slashdot readers understand much about history, or the social sciences. The idea that education must be balanced is not something they grasp, as is clearly shown by the fact they don't pursue a balanced approach to lifetime learning (and often regret the tiny amounts of time they had to spend on these "worthless" subjects in college). Other supposedly "educated" communities have similar limitations.

This situation serves the various elite elements of society quite well. Ignorance helps create the illusion of choice, and keeps people arguing about why the "other" party is to blame, instead of realizing the system is corrupt. The legal system is riddled with ethical conflict of interest, and BOTH parties are massively corrupt, but how many people actually understand this?

Think "Bread and Circuses", a classic formula for rule of a society, especially when combined with religion. The Agricultural Revolution has provided the bread. The "Super Bowl" is one of the circuses.

Waste of Time (2)

jennatalia (2684459) | about a year ago | (#46137259)

It would be nice if we had two columns for this: for and against. It's a great example of capitalism at its best, but purely based on American necessity for buying shit we don't need. I record the damn game just so I can fast forward through it to ensure I don't get to see some of the commercials online. Companies spend more on this game than they would toward a generous cause to help humanity. Too bad helping humanity isn't profitable...

More interested in the billboards near the stadium (1)

Ellis D. Tripp (755736) | about a year ago | (#46137339)

than the crap being spewed over the air during the game...

http://blog.seattlepi.com/mari... [seattlepi.com]

What's super bowl (0)

Anonymous Coward | about a year ago | (#46137363)

A big dish? And someone pays millions to put adds on it?

My Fav, Budwiswer Beer commercial (1)

Trax3001BBS (2368736) | about a year ago | (#46137445)

Open road and a motorcycle starts off down it, all you hear is the noise of the bike as the gears are shifted.
Buuuuuud - Wissssssssss - Eeeeeeerrrrr - Beeeerrrrrrrr.

They can be worth the money (0)

Anonymous Coward | about a year ago | (#46137455)

The Super Bowl is not only the largest US TV audience of the year, it's a festive occasion when people gather around with friends to watch the game AND the halftime show AND the ads. The "best and worst SB ads" is a big topic for discussion the following week (along with the related "was that spot worth $X million of shareholders money"?), and you don't have to follow NFL football to participate. You just have to watch the ads, and lots of people do watch pretty intently for that reason.

You can tell that the ones that are worth the money - it's not just a creative burst from the ad agency or the usual crowd pleasers (dopey animals wandering around, cute babies, sexy women and men wearing skimpy outfits) but something that meshes with the message that the company is trying to deliver. A good example was "Imported from Detroit" starring Eminem, a couple years ago I think. Yeah, it had a celebrity and good direction, but it also delivered a message that people talked about afterwards. That wouldn't have been nearly as effective if it were delivered as a typical media buy in mid-February.

FTFY (0)

OhANameWhatName (2688401) | about a year ago | (#46137481)

Super Bowl: Worth the Price Or Waste of Time?
"stuff that matters"? Whether some multi-bazzilion dollar oligopolist run corporation wastes 4 million or not advertising during a football game?

Re:FTFY (0)

Anonymous Coward | about a year ago | (#46137545)

arent they supposed to redistribute that money to the public or their workers or something? it sure seems to matter to people when the money goes into the "wrong" pocket

Worth it? (4, Insightful)

MasseKid (1294554) | about a year ago | (#46137485)

Absolutely. It's the ONLY time of the year you can buy a commercial and if it's moderately funny have people actually go out and LOOK for your commercial to see it again. Where else can you get your commercial to be talk around the water cooler? We're still talking about 1984 30 years later....

blast from the past, from 2K (1)

plopez (54068) | about a year ago | (#46137487)

Just before DotCom became "DotBomb".

http://www.businessinsider.com... [businessinsider.com]

This is NOT news for nerds. (0)

Anonymous Coward | about a year ago | (#46137527)

Fuck you Dice jerkoffs, this is the last time I ever visit Slashdot.

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